I'm 32 years old. I'm no raging inferno of success a la Steve Jobs, but I'm old enough to have accomplished some things in my life. Some of my professional accomplishments in include:
- Producing a top-secret VR project for Google's Jigsaw arm(formerly Google Ideas) about how technology can possibly make the world a safer place.
- Writing a 200-page book(and audiobook) on freelancing in film production called Don't Do What I Did.
- Serving as a principal cameraman on a short film about Times Square seen by millions on French TV network TF1.
- For two years, serving as video producer for Republic Property Group, one of the largest land developers in the country.
- For five years, running a camera rental and lighting business in Dallas, TX called Pretty Neat Pictures.
- Consulting and filming a crowdfunding video for Radical Networks, a 3-day conference on the future of the internet, and helping to raise $18k in 30 days.
- Traveling around the world as a cameraman working for World Ventures.
- Spending two years immersed in NYC's arts and technology scene: working for Eyebeam, attending School for Poetic Computation, and attending countless events about the future of technology and it's purpose in our lives.
- And finally, starting a consulting practice by cold-calling businesses on the INC. 5000 list of fastest growing businesses.
What does this have to do with anything? What blog post has ever needed a roster of achievements in it's second paragraph? Why am I subjecting you to this, dear reader?
The point I'm trying to make is that, while I'm still young, I've done some stuff. I've been around the block a couple of times. I have been consulting, one way or another, for about 10 years, whether it's writing, or crowdfunding, and otherwise helping businesses large and small grow.
The funny thing about being a consultant is that anyone can do it. As super-consultant Alan Weiss famously stated, "a palm reader on the Atlantic City boardwalk needs more license to practice than a consultant"(I'm paraphrasing).
So, in October 2017, I decided to become a consultant. Yes, I'm young in my consulting career too, but also uniquely positioned.
And that's why I chose the name Big Mood Consulting.
The Meaning of Big Mood
Millenials speak a different language. We really do(or in millenial parlance, where's the lie?)
Here's a test for those born before 1982: define the word "meme".
Now, if you're having trouble defining exactly what a meme is, how do you expect to work with and sell to those who are 36 and younger? That's close to half of the population. In fact, there are more millenials than baby boomers.
And so, from the world of memes, the phrase "Big Mood". It emerged from "black twitter" in early 2017, and it basically means "relateable", although it describes a deeper feeling and affinity if you really begin to delve into the use of the meme. Here are some examples of the term being used on social media:
I chose the phrase "Big Mood" for the name of my one-man consulting practice because, in my opinion, memes are emblematic of an entirely new linguistic and symbolic vocabulary that is unique to digital natives: millenials, Gen-Y, and those still younger.
After buying the domain www.bigmoodconsulting.com, and later reading the Know Your Meme post, I realized that there are some questions about appropriation in using the term Big Mood for the name of a consulting company run by a white man.
The internet as my witness, my intentions are good. I chose the name because I wanted something that would be fun to say on the phone when cold-calling potential clients. "Hi, this is Alex Wagner from Big Mood Consulting" is a lot more fun to say than, "Hi, this is Alex Wagner from Precision Lifetime Customer Value Consulting".
Also, as one who specializes in marketing and innovation, what better name for my brand than a meme that is synonomous with shared feeling, with relevancy.
In closing, my challenge to businesses/companies/organizations is this, "Is what you're doing relevant? Not just with your target market but with a global audience? Will it last?"
These are values that I seek to share with any potential clients and partners.
BIG MOOD. drops mic